4-Month Copywriting Mentorship
Become an in-demand website copywriter
Website Copywriting Doesn't Have To Be Complicated
Too many copywriters struggle to get quality feedback on their writing, their process and their pricing, leaving them to second guess themselves (and likely under-price and over-deliver) when they work with clients.
This mentorship is for copywriters who want to:
Feel Like A Professional
Know how to lead the client and the project with confidence.
Learn Advanced Tools
Learn how to incorporate wireframes and UX to deliver more polished work.
Get Honest Feedback
Feel confident that your writing is reviewed by experienced copywriters.
Get Paid Expert Rates
Build a portfolio and charge expert rates of $5,000+ per project.
Professionals Have A Process
Website and sales page copywriters are in high demand, and get paid top rates, but getting started and developing a simple process can be difficult. It's hard to pitch yourself and find clients when you're still finding your feet and developing your skills.
I'm Lisa and over the past 4+ years I've worked with over 325 clients and I've learned a thing or two like how to:
- Show up with confidence
- Build trust and rapport quickly
- Ask strategic questions
- Sell my signature process
- Charge expert rates
- Create irresistible copy
Too many copywriters let the clients take control, I'll mentor you and teach you how to show up like the expert, guide the process and close higher paying clients.
(20 spots available in January 2025)
Copywriter Success Stories...
Julia DePasquale
Strategic Website Copywriter
I felt clients FINALLY saw me as the ‘expert’ when I started incorporating a strategy stage in every project. Not only did I stay in control of the project from the start, I felt more confident sending first drafts - knowing each aligned with what the client AND their ideal audience wanted. Lisa’s guidance helped me streamline every single part of my business while charging MORE for my services!
David Toflin
Website Copywriter
It's hard to bring clarity to your clients when you’re frustrated with expectations and processes. Not only did Lisa's systems streamline my process with the client and alleviate the stress of communication, but my writing also improved significantly from the time and direction I now had. Her systems don't just shape your business, they shape your writing. Lisa is not just a copywriting coach, she champions your gift set and takes your writing and business to the NEXT LEVEL.
Holly Healy
Website Copywriter
Thanks again for your no-nonsense teaching and valuable instruction. I love how you help us to own our process and leverage it to communicate our value. I used to think of copywriting as just writing words, even though so much more is involved. Lisa’s clear and direct training has improved my process AND my mindset so that I have a clear picture of what my work is worth and can charge my full value instead of short-changing myself.
CORE Mentorship Program
In this 4-month mentorship you'll walk away with a step-by-step framework that will give you confidence to show up like a professional and polished website copywriter.
This 4-month mentorship includes bonus trainings, personal feedback, templates, agendas, emails covering:
Month 1 - Strategic Framework
Learn where to find your ideal client, how to communicate your services with confidence and how to take lead as the 'guide' from the very first kickoff call.
- Onboarding clients
- Initial intake form
- How to ask tough questions to narrow down
- How to stay in the power position, and keep control during the kick-off call.
- Formula for Unique Value Statement
- Create Customer Journey Roadmap
- Summarize into a Message Playbook
- PLUS: Get the template I use for my intake questions.
- BONUS: Watch a recording of a client kickoff call
Month 2 - Wireframes & UX
Discover wireframe tools available to copywriters, dive into the art of wireframing a homepage or sales page for a website.
- Wireframe basics and tools you can use
- Examples of types of wireframes
- Critical sections for every homepage
- Mapping from a Customer Journey
- What to include and what not to
- How to wireframe your own homepage
- Get real time feedback
- Add simple design, graphics and color elements
- BONUS: Get 3 wireframe templates you can use on your next project!
Month 3 - Website Copywriting
Wrap up your strategy and wireframe stage with value-driven brand story copy. Dive into the fun aspect of copywriting. Bring your client's message to life in a unique and remarkable way.
- Learn how to analyze and give feedback on copy for potential clients
- Learn how to write customer focused copy using a story narrative
- Understand the steps for writing headlines
- When to incorporate negative or fear based messaging
- How to incorporate tone and personality to write unique and compelling copy
- Leading the client call for presentation and feedback.
- BONUS: Walk away with full copy for your website homepage!
Month 4 - Position & Pitching Yourself
Understand how to position yourself in a way that makes it easy for clients to say yes. Learn how to powerfully (and quickly) close the sale with a simple 3-tier proposal.
- Understand the 8 questions clients ask before hiring
- Selling yourself with your portfolio
- Applying for jobs or responding to invitations
- Learn how to confidently run the discovery call
- Be clear on which questions to ask
- Watch recordings of live Discovery Calls with clients
- Create 3 tier pricing for your proposals
- Create an onboarding process that makes starting new projects seamless
- Learn how to find high-paying clients on Upwork
- BONUS: Get my actual proposals for 4 & 5 figure projects.
Show up like a professional and win higher paying clients!
Get Honest Feedback and
Build a Complete Porfolio
In less than 4 months you will build a robust portoflio, which you'll be able to leverage to find your next high-paying client including:
- Onboarding intake form
- Unique Value Statement
- Customer Journey Roadmap
- Brand Message & Tagline
- Brand Message Playbook
- Homepage Wireframe
- Homepage Copy
BONUS: Walk away with full wireframes and copy to build your own copywriting homepage, including feedback from experienced copywriters.
Get the framework, feedback and portfolio to feel confident working with higher-paying clients.
Don't waste time trying to figure it out on your own, or stress about another project that didn't go the way you hoped. Get a proven (and repeatable) framework you can use to land your very next client.
20 spots open in January 2025.
