Write Like A Copywriter
3-Week Live Workshop
Get the formula for writing compelling copy
Write copy that clients and customers remember.
Too many copywriters don't have a simple yet effective process for writing copy that connects and coverts.
Starts August 22
This training is for copywriters who want to:
Feel Like A Professional
Know how to lead the client through a process with confidence.
Develop A Brand Voice
Learn how to incorporate a signature tone and personality into your writing.
Streamline Their Process
Simplify your message and the words you write to connect more quickly.
Write Copy That Converts
Learn the steps to powerful storytelling that engages your reader.
Professionals Have A Process
Copywriters are in high demand, and get paid top rates, but getting started and developing a simple process can be difficult. It's hard to pitch yourself and find clients when you're still finding your feet and developing your skills.
I'm Lisa and over the past 4+ years I've worked with over 325 clients and I've learned a thing or two like how to:
- Show up with confidence
- Organize high level ideas
- Streamline the copywriting process
- Deliver copy more professionally
- Charge expert rates
- Delight my clients and get repeat business
Too many copywriters let the clients take control, I'll show you how to show up like the expert, guide the process and close higher paying clients.
(Be quick, only 25 spots open for the next round.)
Copywriter Success Stories...
Jennifer Cunningham
Strategic Brand Copywriter
When it comes to setting up stages and processes in your copywriting business, Lisa is a true authority. It has been a game-changer to follow her advice on adopting a structured framework that keeps everyone on target, giving projects "friendly guardrails." It not only aids in my ability to produce more compelling content, but it also establishes the tone for the entire client interaction.
David Toflin
Website Copywriter
It's hard to bring clarity to your clients when you’re frustrated with expectations and processes. Not only did Lisa's systems streamline my process with the client and alleviate the stress of communication, but my writing also improved significantly from the time and direction I now had. Her systems don't just shape your business, they shape your writing. Lisa is not just a copywriting coach, she champions your gift set and takes your writing and business to the NEXT LEVEL.
Holly Fisher
Certified StoryBrand Guide
Lisa's guidance is critical in streamlining your copywriting business. Most copywriters are working solo, so you need those systems and templates in place.
Having the "business" items outlined and templated gives you more time to sell your services and create killer copy for clients. Follow Lisa's advice and watch your business grow!
Write Like A Copywriter Workshop
This brand new training gets to the heart of what every copywriter is trying to acheive. How do you simplify the message yet excite people to take action?
This 3-Week LIVE Workshop includes bonus trainings, personal feedback, templates, agendas, emails covering:
Module 1
Types of Copywriting
Every Client Needs
Understand the various types of writing included in website, sales page, email, and lead magnet marketing.
- Learn how to analyze and give feedback on copy for potential clients
- 5 types of copy
- How to simplify complex messaging
- Learn how to write customer focused copy using a story narrative
- Writing in 3rd grade language and sentences
- What customers are really looking for
- Helping clients understand the difference between copy and content
- Examples of good and bad types of copy, and how to fix
Module 2
Process for Filling In Wireframes
Learn the formula for mapping the customer journey into words on a website wireframe.
- Understand the steps for writing headlines
- Where and when to use bullet points
- How to infuse emotion into your writing
- Features vs Benefits in your writing
- When to incorporate negative or fear based messaging
- How to leverage repetition in your writing
- PLUS: Walk away with full copy for your website homepage!
Module 3
Developing a Brand Voice
That Gets Attention
Dive into the fun aspect of copywriting. Bring your client's message to life in a unique and remarkable way.
- Understand your audience and write words that matter
- How to experiement with tone and personality to write unique and compelling copy
- How to incorporate client's brand vision and mission
- Delivering your copy in context
- Leading the client call for presentation and feedback.
- BONUS: Get my template emails and agenda for presenting and running client call.
Show up like a professional and win higher paying clients!
Get a proven process to help you write better copy and guide clients like a professional.
Don't waste time trying to figure it out on your own, or stress about another project that didn't go the way you hoped. Get a proven (and repeatable) framework you can use to land your very next client.
Only 25 spots open for live workshop. Starts August 22nd!
