 The Copy Collective Blog
4 Reasons Your Website Is Losing You Customers
The past 4 months have been a bit of a “plot twist” in our lives, don’t you think?
With more people being stuck at home (which means more time being sp...
As any good copywriter knows, the secret to really great copy is storytelling. No matter what story you’re telling — whether it’s a personal blog or a website that sells widgets — there are specific c...
Many copywriters struggle to help their clients find clarity.
You can help your client and yourself write really powerful and emotional copy by beginning with the end in mind.
There are 3 critical q...
Getting started with a new copywriting client can be very exciting. Who doesn’t love the freshness of taking big ideas and bringing them to life on a website, email campaign or social media?
Before y...
I talk with a lot of copywriters looking to boost their rates. But when I ask about their process, I usually get a blank stare back.
Most focus only on building writing skills — not positioning thems...
We all know that wireframes play a crucial role in web design, providing a blueprint for the structure and layout of a website.
But, as a copywriter, understanding how to create effective wireframes ...
